VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

.fullpost { display: inline; } Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

.fullpost { display: inline; } The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was

Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

.fullpost { display: inline; } If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.” After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers

VIDEO: Volkswagen's Über Cool Super Bowl 2012 Beetle and Passat TV Spots [Full Edition]

.fullpost { display: inline; } We've already told you about Volkswagen's plans to air two new commercials during this Sunday's Super Bowl event and even shown you a teaser trailer of the 'Black Beetle' ad, but today, the German automaker released the full TV spots for both the 2012 Passat and 2012 New (or is that New2?) Beetle on Youtube. The first advert is about the upcoming Beetle and

VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

.fullpost { display: inline; } As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the

VIDEO: Chevrolet Camaro Transforms into Bumblebee for Super Bowl XLV Ad

.fullpost { display: inline; } Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows. All in all, Chevrolet will air five 30

Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

.fullpost { display: inline; } With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the

Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

.fullpost { display: inline; } In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two

Ford F-150 Video Parody: Presenting the Ballsy Ferd F-Teenthousand

.fullpost { display: inline; } Need a ride to make you feel four times the man you are? Look no further. The Ferd F-Teenthousand is here and it's the biggest and most awesomest pickup truck ever to walk the face of the earth. Ford people and F-150 owners that despise stereotypes and lack a whimsical sense of humor may want to skip this one. The rest can watch the video right after the jump

VIDEO: Mercedes-Benz's First Ever Super Bowl Ads Teased

.fullpost { display: inline; } Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called '

Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

.fullpost { display: inline; } With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products. Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased

Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima

.fullpost { display: inline; } This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize

VW will Tease Next Beetle, Show Off 2012 Passat in Super Bowl XLV TV Spots

.fullpost { display: inline; } Joining an increasing number of advertisers, Volkswagen plans to air two never before seen TV spots during the 2nd and 4th quarters of Super Bowl XLV on February 6. The 30-seconds ads will showcase two models, the all-new 2012 Passat sedan that we first saw in Detroit earlier this month, and the so-called 21st Century Beetle. The German company has teamed

The Swiss Love Bus: Bernmobil's Airport Bus Theme is a Bit Strange...

.fullpost { display: inline; } We don't know about you, but the first thing that popped into mind upon seeing Bernmobil's airport transporter was a small red bus making some kinky back-door love to a light-blue colored bus. Even though Neue Lgk, the Swiss advertising agency that came up with the idea, probably intended to show a bus 'taking off' for the airport, once you've made the

VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

By Csaba Daradics

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VIDEO: Dacia Duster Commercial Redefines “Insulting” [NSFW]

This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.

The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.

By Csaba Daradics

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Hyundai Launches First 4-D Commercial for New Azera Sedan

Hyundai is banking on the latest film technologies to promote its new Azera sedan, at least on its home turf. The automaker released a new advertisement for the mid-size saloon, which is named Grandeur in its home market, in select 4-D and 3-D movie theaters in South Korea.

For the creation of the advertisement, Hyundai turned to the makers of the Avatar movie. Even though this is not evident in the 2-D version of the advert seen in the video below, the 4-D movie shown in theaters combined a 3-D film with special physical effects such as vibrating seats, wind and steam which occur in synchronization with the film.

We'll have to wait and see if Hyundai will make use of the 4-D commercial for the North American version of the car when it arrives in the market later this year.

Hat tip goes to Jinhwan!

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Flashback: Steve McQueen Drives the 2005 Ford Mustang... 25 Years after His Death

In 1980, the world lost a cultural icon. Steve McQueen, the star of such films as Bullitt and Le Mans, had died. Metastatic cancer had claimed the life of the King of Cool.

Still, the legacy lives on. The actor’s love of cars and motorcycles was well known. McQueen competed in many motor races including the 12 Hours of Sebring and the Baja 1000. He also owned several semi-unique vehicles including a Jaguar XKSS, a Porsche 356 Speedster and a Ferrari 250 GT Berlinetta Lusso. Here was a man who loved his cars almost as much as we loved his movies.

Flash forward 25 years. In 2005, Ford released this ad for the fifth generation Ford Mustang. In it, a farmer carves a racetrack through his cornfield in a non-too-subtle nod to the 1989 film, Field of Dreams. As in that movie, “If you build it, he will come.”, and Steve McQueen magically appears out of the cornfield (looking pretty good for someone who’s been dead and buried for a quarter of a century) and takes the wheel of the Mustang for one last turn around the track.

Through the use of a body double and some nabbed footage, McQueen is there in the cornfield and behind the wheel. Even five years on the ad is pretty impressive from a purely technical standpoint. But don’t take my word for it! Watch it yourself and let us know what you think.

By Tristan Hankins

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